Abhyudaya Panday
Commercial Photographer
Imaging Expert
Graphic Designer
Web Designer
FAQs
Quite natural for you to have a few burning questions and for that matter it is presumed that the following list might assist in solving them.......!
What is "Visual Art" ?
How an Advertisement in Print Media gets created ?
Whom to contact for a Print Media Advertisement creation ?
Why Images are considered extremely relevant ?
What is Digital Enhancement of Images ?
How "Digital Imaging" adds meaning to an Advertisement ?
What are "Graphics" ?
Why "Graphics" are important ?
What is meant by a "Layout" ?
What is a "Copy" ?
What is a "Brief" ?
Print Media Advertisement OR World Wide Web i.e. Internet ?
What are "Mailers" and how do they help ?
When "Brochures" are beneficial ?
Why "Catalogues" are necessary ?
What does the term "Portfolio" in photography means ?
What are "Photographic Portraits" ?
What is the job of a "Commercial Photographer" ?
What role an "Imaging Expert" has to play ?
How a "Graphic Designer" is helpful ?
What is the relevance of a "Web Designer" ?
What are the factors affecting pricing in "Commercial Photography" ?
What are the factors affecting pricing in "Digital Imaging" ?
What are the factors affecting pricing in "Graphic Designing" ?
What are the factors affecting pricing in "Web Designing" ?
What value addition "Visual Art" has to offer ?
What is "Visual Art" ?
The "Art" of conveying messages through "Visuals", whether Static or Dynamic. It is a huge marquee which covers anything and everything on paper i.e. "Static" OR on screen i.e. "Dynamic". For instance, paintings, photographic images, print advertisements, films, motion commercials, graphical designs, presentations and the very latest viz. Internet, are all examples of "Visual Art". Humans were, are and would always remain surrounded by it. Thus, on next occasion as you flip the pages of a magazine or pass by a gigantic hoarding or just enter the theatre to view the latest Blockbuster or browse the Internet, realize the presence of "Visual Art". Go to Top
How an Advertisement in Print Media gets created ?
View any of your favorite Product's Advertisement in a magazine. It has a few basic elements. There is an extremely crisp image of the product, followed by graphical designs and a collection of words arranged in a particular fashion explaining about the product. Isn't it ? And here lies the answer too. A Commercial Photographer prepares the images, a specialist writer arranges the words, a Graphic Designer finalizes the presentation and finally the printing press releases the output on paper. Go to Top
Whom to contact for a Print Media Advertisement creation ?
Hire a Commercial Photographer who would shoot and prepare the required images for the Advertisement. Call a writer for developing the text. Get in touch with a Graphic Designer who would compile and create the presentation and knock the doors of a printing press for the final output. Well, that might sound hectic. If you desire a simple road then meet an individual who knows all the elements. You can even outsource the job to an Advertising Agency involved in creativity and they would arrange the required people. Go to Top
Why Images are considered extremely relevant ?
Human eyes are the best cameras available on earth. The moment they open, "live" images are seen all around. But alas...! None of the them can be archived. Since evolution we are highly addicted to visuals and unless we see something "live" or "archived", we remain dissatisfied. This urge to first see and then believe, make Images extremely relevant. Go to Top
What is Digital Enhancement of Images ?
Images these days are in Digital Formats. If captured on film, they get digitized through a scanner or else they are directly digitized while capturing through a digital camera. These Digital Images are subsequently worked upon so as to adjust the color, contrast, hue, saturation, through computers, increasing their Visual Impact. In other words, Images are enhanced and since the process is through digital means, hence termed as Digital Enhancement of Images. Go to Top
How "Digital Imaging" adds meaning to an Advertisement ?
When two or more Images in Digital Formats are enhanced and mixed together so as to produce a totally new visual, it is termed as Digital Imaging. For instance, two separate images viz. one of a car and another of sky with clouds can be enhanced and mixed to create a new visual where the car gets exhibited as though flying amidst clouds. But why on earth would anyone desire to exhibit a car flying in the sky, among clouds when airplanes are easily available ! Well..., point to ponder. The answer lies in the fact that the manufacturer of the car might want to convey to the prospective customer that the car can move in extreme speeds and would provide a feel of a glider. Imagine this particular visual in an Advertisement with an exclusive statement..."DON'T DRIVE, JUST GLIDE" and you'll catch the meaning.....! Go to Top
What are "Graphics" ?
"Graphics" are the design elements which are incorporated in a presentation on Print Media or Internet. Take for instance an advertisement in a magazine. It would be discovered that in addition to the actual image of the product certain colorful borders, small sketches, boxes, patterns too are present. Likewise, consider any website and you'll find such elements intelligently placed. Visit the "Home Page" of this site. You'll find a symbolic sketch of an individual with hands raised and displaying a message. All such elements are termed as "Graphics". Go to Top
Why "Graphics" are important ?
Well, because they add an element of interest, increase the impact of any presentation and add value to it. "Graphics" are the spices of "Visual Art". Go to Top
What is meant by a "Layout" ?
Any presentation in Print or Internet has certain basic elements viz. Images, Graphics and Text. As to how each of them gets finally positioned relative to each other, constitutes a "Layout". Thus, flip the pages of a magazine, browse the Internet or scan a book, "Layouts" are everywhere. Go to Top
What is a "Copy" ?
The term creates an impression towards some variety of cloning. Erase such doubts because in the field of creativity it means that particular variety of "Text" which supports the visual for which it has been drafted. It is also referred as "Text Copy". Go to Top
What is a "Brief" ?
It is a synopsis of what the client desires in an Image from a Commercial Photographer or in a particular effect from an Imaging Expert or in the Layout from a Graphic Designer or in the Website Development from a Web Designer. In other words, conveying the final requirement with a precise note is called a "Brief". Go to Top
Print Media Advertisement OR World Wide Web i.e. Internet ?
Both are equally important. While advertisements in Print have been a part of human lives for decades, Internet is very recent. Neither of the two can replace each other since each have a definite role to play. Where Print is a localized tool, Internet is global. Their primary function remains the same viz. Communication. Go to Top
What are "Mailers" and how do they help ?
As the term suggests, these are small documents, providing an overview of a product or service and are forwarded to prospective customers through ordinary posts. "Mailer" is an effective marketing tool and is extremely helpful to those having small advertising budgets since they are directed to selected individuals. Go to Top
When "Brochures" are beneficial ?
Whenever there is a necessity to communicate about all the products and services to prospective customers. "Brochures" are small booklets containing crisp and precise information on products and services being offered. For instance, presuming that an organization manufactures hundred products and decides to get the "Brochure" designed and printed. Such a "Brochure" would be a booklet, exhibiting information on each product and service. Go to Top
Why "Catalogues" are necessary ?
Because when the quantum of products and services being offered by an organization is huge, it becomes a complicated job keeping track of each. "Catalogues" have every detail in proper chronology and tracking becomes very simple. Go to Top
What does the term "Portfolio" in photography means ?
A set of pictures composed to portray an individual in a style so as to bring out the positive aspects of his or her personality. Normally, portfolios are often required by upcoming actors and actresses who wish to present themselves in front of Modeling Agencies and Producers of Motion Pictures. Portfolio creation is also helpful in marriage match makings. A good portfolio is better than thousand words. Go to Top
What are "Photographic Portraits" ?
Any picture underlining and defining the individuality of a person so that the viewer reaches to an almost correct conclusion, constitutes a "Photographic Portrait". For instance, a picture of an individual who is a surgeon by profession with a sober temperament, should suggest the same to the viewer too viz. the person should appear as a surgeon with sober temperament in the picture and not as a solicitor with a jovial temperament. Go to Top
What is the job of a "Commercial Photographer" ?
To compose and create crisp images considering the Commercial requirement. The job differs from General Photography on the grounds that "Commercial Photography" demands acute precision with high levels of quality and standards. The images made are used in the creation of advertisements in Print Media as well as Internet. Needless to say that it is a specialized work and availability of a "Commercial Photographer" is scarce. Hiring a "Commercial Photographer" is certainly more expensive than a "General Photographer". Go to Top
What role an "Imaging Expert" has to play ?
Once the images are composed and created, a lot goes afterwards viz. color corrections, hue adjustment, saturation, brightness, contrast and special effects. An "Imaging Expert" takes care of all these aspects and helps in creating the output as per the final requirement. Image enhancement and special effects are the core of an Imaging Expert's job. Go to Top
How a "Graphic Designer" is helpful ?
The final layout of an advertisement in Print or Internet requires the presence of a "Graphic Designer" viz. the page design, various graphical elements, patterns, borders, relative text position, color scheme and the list is endless. A "Graphic Designer" takes charge of the final presentation and ultimate impact without which all the efforts towards creating a good piece of "Visual Art" might go waste. Go to Top
What is the relevance of a "Web Designer" ?
Web Designing is an altogether different ball game and differs a lot from Print Designing. Here, all the pages in a website are governed by "Navigation", a term used for proceeding from one point to other. "Web Designer" becomes extremely important because all the decisions while designing a website are much complicated. A good "Web Designer" is certainly indispensable. Go to Top
What are the factors affecting pricing in "Commercial Photography" ?
The list is really big and often adjusted as per the budget. In addition to the shooting expenses, there are numerous administrative expenses viz. location costs for outdoors, studio costs for indoors, dresses, makeup, props, model fees, transportation costs, set construction, catering expenses for the unit, boarding and lodging expenses if the shoot occurs outside the base location, assistant fees, Commercial Photographer's fees and still the list is not exhaustive. Nutshell being that the price is more or less directly proportional to the final requirement vis-a-vis budget availability. Go to Top
What are the factors affecting pricing in "Digital Imaging" ?
The main cost element involved is the actual "Work Hours". Since, it is directly related to the kind of effect required, it can be concluded that ultimately the type of "Imaging" needed would govern the price. If the raw images are required to be produced in the correct colors, hue and saturation, brightness and contrast, the price involved would be less but if special effects too become a part of the exercise, it would escalate. Go to Top
What are the factors affecting pricing in "Graphic Designing" ?
"Graphic Designing" is a system related job and thus price would primarily depend on the actual "Work Hours". If the Graphical Designs and elements required are simple, the price would be less while if they happen to be extremely detailed and complicated the price would increase. Basically the type of "Graphics" required would ultimately decide the price. Go to Top
What are the factors affecting the pricing in "Web Designing" ?
It has two parts viz. the Server Hosting Cost and the Website Designing Cost. While the former depends on the Server Space Acquired and is recurring in nature i.e. repeated on a specific time period, the latter varies from one Web Designer to other. Even then the basic Website Designing price depends on the number of pages involved i.e. the price is on per page basis. Subsequently the price increases on the type of pages required viz. static or dynamic, type of Graphical Elements on the pages, whether the pages are interactive or some variety of effect is required. All such additional features certainly increases the quantum of work and obviously the price too. Go to Top
What value addition "Visual Art" has to offer ?
Whether it is realized or not "Visual Art" is omnipresent. It is the most effective method of communication since people usually understand things faster when presented in the form of Visuals. And incidentally, this is the biggest value addition too. Go to Top
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